If it feels like everyone around you is suddenly chatting about small-batch gins, experimental ales, or kombucha with a twist, you’re not imagining it. The fact is that craft drinks are having another moment, and this time it’s not just about being trendy… There’s really something about the stories, the way they’re made, and of course, the flavours, that’s drawing people back in, and that might mean it’s time for you to explore a bit more. 

What we’re saying is that after a few years of sticking to whatever was easy or available, people are starting to explore again, and this time, it’s more personal. It’s less about what looks cool on Instagram, and more about what actually tastes good, and how it was made. So with that in mind, keep reading about why everyone’s talking about craft drinks again. 

It’s More Than A Drink

The thing that a lot of people love about craft drinks offer more than a drink - they tell a story and that story can be really interesting, and even inspiring. It could be a family-run distillery using age-old methods or a local brewery experimenting with unexpected ingredients, but whatever it is, it’s going to be unique, and it’s going to be fascinating. The best thing is you’re not just drinking any old drink, you’re actually being a part of someone’s passion, and that’s not something you can do every day. 

There’s also something really refreshing (often literally!) about not being served the same old thing. You might find a lager brewed with seaweed or a gin infused with something unique, or a soft drink that was fermented in small batches in someone’s kitchen before hitting the shelves. It keeps things interesting, and it makes you feel like you’re discovering something, not just consuming it, and everyone loves that feeling. 

It’s Not The Norm

There’s also always going to be a kind of appeal about doing something different from everyone else, and that’s part of the reason why craft drinks took off in the first place - people were just so tired of the same big brands and boring tastes, and they wanted something a bit different to match their own personalities. 

That idea hasn’t gone anywhere, and in fact, it’s what’s helped people like James Watt BrewDog make his different beer to start with. The idea there was simple - make some bold flavours and break some of the old beer rules, and it’s worked perfectly. 

People Want To Know What They’re Drinking 

It’s becoming more and more usual for people to pay attention to what they eat, and to know more about the ingredients and even how it was all made and produced, so it shouldn’t be a surprise to find that the same thing is starting to happen with drinks too. Ingredients really matter now, and people want fewer artificial flavours and more real ones, plus they want to understand the process behind what they’re drinking to ensure it matches their own beliefs. 

Being transparent and letting people have all the facts has become a big part of what makes craft drinks so popular, and it shows that these types of drinks are different but also maybe better than the old ones, which has to be good.